When the Cambridge Analytica story broke, the thing that struck me was that people were generally so gullible, assuming that their data was worthless when, to companies such as Cambridge Analytica, it is far from worthless.
I think that the public must get used to every piece of data they give away being stored in a database somewhere, forever. I don’t say that this is necessarily wrong, and it is certainly inevitable, but we should understand that some of the reasons for using that data will not be as innocent as we’d like to think.
I have two birthdays, my real birthday and one, memorised, that I use with every online app which for some reason (we might well ask why) wants to know – including Facebook. Two sets of presents? I wish.
Our data has value.
for Fandango’s One Word Challenge (FOWC), intangible.