I got the renewal through for my old domain name, the one I use to showcase some of the apps I work on now.

A couple years ago, I wrote a diabetes-tracking app for Windows, called it Diem, for no particular reason. When it got close to finishing it, I started thinking of a web site I could buy, to distribute it. As it happened, I haven’t really promoted it, although it is out there.

I had lots of don’ts:

• The app was global, so I didn’t want a .uk domain name. My preference was for an established domain suffix such as .com.
• While that particular project was a not-for-profit giveaway, they might not be in the future. And I wanted a domain name to fit both. So any kind of .org suffix was out.
• Ditto, healthcare. That’s kinda what floats my boat nowadays, but I didn’t want to lock myself in.

In the end, I just branded the product as being made by Diem Solutions and bought the domain name diemware.com. But they were never names I was happy with. When it came up for renewal last year, if you remember I asked if anybody had any better suggestions, but no-one did, so I renewed.

This year, it came up for renewal again, and as soon as I saw the notice I put my thinking cap on. I decided to “rebrand”. I’m gonna let diemware expire and yesterday I bought the domain curveball.tech. .tech is one of a bunch of new domain names (like .blog) but I thought it fitted.

What do you think? In fact, I just ported the old web site to the new this morning, so you can tell me what you think of that, too, if you like. I rebranded the web site, because it was only a few pages, but I didn’t touch the actual app yet.

Just like Mr Bump, curveball is another allusion to the stroke, but certainly for hosting these apps, it’s just a name that I think is quite a good one. I tagged “Technologies” onto it because that fitted the suffix, plus there is already a company in the UK which trades as Curveball Solutions.