It’s that time at the moment. Advert after advert of pathetic scenes, please give to such-and-such a charity. The thing is, in the UK, there are about a quarter of a million registered charities. Just in the UK.

One or two have a cause we flatly disagree with. Personally, I don’t like fee-paying schools being able to identify as charities, making very little difference to their community but receiving tax breaks nonetheless. But most charities, I’d judge, fall into the “good cause” bucket. A quarter of a million of them.

So, when we decide to donate to charity, how do we decide?

We can’t just give it evenly, because none of us, personally, has enough money to go around – if we did, everyone would get nothing.

So, yes, charities are good causes. But there has to be something over and above that, which tips the balance and makes us donate. For me, and I guess for most everyone else, it is because the cause touches us personally.

So, that’s where I am this christmas. I’ll give what I usually give, to my usual charity, just like I do every other week of the year. And I won’t feel at all guilty about ignoring those adverts tugging on my heartstrings.


  1. Yes I am always worried how much they spend putting real paper letters through our door and in magazines. We don’t want our money spent on paper waste. Local charities that only pop up on community Facebook pages are good.

    Liked by 1 person

  2. I hate all those adverts. I can’t watch T.V. Any more, so in a way that is good. But I do remember all of those adverts. You do wonder though, just how much of your money actually goesbto the place it is needed.

    Liked by 2 people

  3. Organized charity is one the ways crooks use to launder money or to further their corruption careers… when in doubt, go to what appeals to your heart… Ads make helping kind of tacky..

    For people like me who do not have thousands to donate… there are far more accessible charitable causes like the local soup kitchen, feeding program for street children, churches, Christmas gifts to orphans, etc…

    It is also best to know what your recipients need, because like in the Philippines, boxes of clothes (relief goods) were found cluttered on the streets of Rizal province days after the the recent super typhoon. Because organizations randomly donate for whichever purpose it serves them. Usually not altruistic hence, having ZERO info what the recipients need most.

    Liked by 2 people

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