It’s that time at the moment. Advert after advert of pathetic scenes, please give to such-and-such a charity. The thing is, in the UK, there are about a quarter of a million registered charities. Just in the UK.
One or two have a cause we flatly disagree with. Personally, I don’t like fee-paying schools being able to identify as charities, making very little difference to their community but receiving tax breaks nonetheless. But most charities, I’d judge, fall into the “good cause” bucket. A quarter of a million of them.
So, when we decide to donate to charity, how do we decide?
We can’t just give it evenly, because none of us, personally, has enough money to go around – if we did, everyone would get nothing.
So, yes, charities are good causes. But there has to be something over and above that, which tips the balance and makes us donate. For me, and I guess for most everyone else, it is because the cause touches us personally.
So, that’s where I am this christmas. I’ll give what I usually give, to my usual charity, just like I do every other week of the year. And I won’t feel at all guilty about ignoring those adverts tugging on my heartstrings.